May 09, 2022
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Artificial Intelligence in advertising: how to apply it in your company Discover how you can apply Artificial Intelligence in your agency's Business Email List advertising! raphael pires May 5, 21 | 6min read artificial intelligence advertising When you hear Artificial Intelligence (AI) , do you imagine those futuristic scenes of robots dominating society and a fight Business Email List between humans and machines, very typical of movies, like "Terminator"? So, what do you think Business Email List when you hear Artificial Intelligence in advertising? Well, we know that today, Artificial Intelligence is already part of the daily life of many companies and, unlike a rebellion of machines, this Business Email List technology has been responsible for bringing impressive results and Business Email List much more productivity. Of course, in the advertising and communication sector, many agencies have also opted for this technology to differentiate themselves. Does it catch your attention? Then read on! What is Business Email List Artificial Intelligence? How has artificial intelligence been used in advertising? Why use AI in advertising? How do I apply AI to my agency? What is Artificial Intelligence? As its name suggests, Artificial Intelligence is a branch of computer science that is dedicated to creating systems capable of Business Email List simulating the human capacity for cognition, including some actions, such as reasoning. Perceiving, understanding and making decisions. While our traditional computer can only analyze a limited amount of data and make a single Business Email List decision, the AI concept manages to go further, suggesting new possibilities and even indicating the probabilities that those possibilities will work or not. And that is not all. Systems that use AI are Business Email List capable of carrying out differentiated actions, such as those that a human being would do, such as talking to their consumers, analyzing a large amount of data and cross-referencing information from other databases and even learning from that information. How has Business Email List artificial intelligence been used in advertising?